COVID-19 caused an increase in individuals needing food in Sacramento County, especially those who have never been to a food bank. Because of this, SFBFS' has received many donations from generous individuals and organizations. My colleagues from SFBFS' Communications team and I worked with Runyon Saltzman, a Sacramento-based agency to create a campaign urging everyone to feed the community by donating money to SFBFS. We developed two key messages, with one call-to-action message that ties into radio copy and designs.
Key messages:
•Since COVID-19, child hunger in Sacramento County has tripled.
•We're getting food to seniors and families. We can’t do it alone.
•Since COVID-19, child hunger in Sacramento County has tripled.
•We're getting food to seniors and families. We can’t do it alone.
I designed the digital billboards, ads, and social media graphics. The billboards were displayed all over Sacramento in April 2020.
Billboard Photo Credit: Runyon Saltzman
